Geometry Global Bucharest and Opel Romania tell the story of an important moment in every couple’s life, through a special test-drive experience.
There is a moment in every couple’s life when the need of a new car appears – the ones in which the two find out they will be parents for the first time. But how do you choose a family car when you have never drove before with a baby on the backseat? The experience with driving with “a baby on board” cannot be told, nor inferred – it must be lived.
On a circuit full of challenges in real life, with a doll that simulates a true infant’s needs, several couples tested not only the new Opel Crossland X, but also the family life on four wheels.
“We ‘parked’ a little the slide that defined the target from the age and income’s perspective, and we looked at what the majority of the families have in common: the moment when they are expecting their first child and are looking to change their car,” said Mihai Fetcu, creative director, Geometry Global Bucharest.
The video can be watched here.
The agency’s team that worked on the campaign included: Simona Costea – client service director, Luiza Dumitras – account director, Razvan Bodea – account manager, Mihai Fetcu – creative director, Maria Nagy – senior copywriter, Dan Costea – senior art director, Dorina Sandu – DTP, Ionut Iacobache – production manager, Bogdan Teodorescu – head of digital, Alexandra Carlsson – social media strategist and Codrin Badescu – junior social media strategist.