Digitas Launches In Romania Under The Publicis Groupe Umbrella

Mihai-Alexandru Cristea 10/12/2020 | 12:34

Today, the world is powered by data. With the growing pace in technological developments, data has become an integral part of people’s lives. At the height of this digital boom comes the launch of Digitas Romania, Publicis Groupe’s Connected Marketing agency.


Digitas is the Connected Marketing agency, built on the principle that there are better ways for brands to connect with people and people with each other. Leveraging comprehensive data, technology, creative, media and strategy, Digitas delivers ambitious outcomes via connected solutions that include Connected Campaigns, Brand Experiences, Social Marketing, Data, CRM and Marketing Transformation.

Digitas Romania will strengthen the services that Publicis Groupe Romania provides, taking the data offering to the next level and delivering advanced capabilities, including predictive analytics.

Digitas Romania launches as a unique full-service structure, comprising a robust data science team, and a group of experts across every capability – Creative, Data, Media, Strategy and Technology – which will help clients succeed in this fast-changing technical ecosystem.

The team will also serve as a center of excellence for all Publicis Groupe Romania.

The Romanian office will launch with 22 experts and will be led by Călin Buzea as Managing Director & CTO.

”I’m very excited about Digitas’ business in Romania. Romanian marketing has been evolving very quickly as the market grows, and this launch comes at an excellent time — as a direct response to the need for marketing transformation solutions. Digitas will develop data-infused strategies that identify the best ways for our customers across all paid, owned and earned channels to better reach their consumers. Being part of this global structure will give us access to 360-degree knowledge and a collaborative network made up of experts from all over the world.” Călin Buzea, Managing Director Digitas Romania.

Călin Buzea has run Publicis Romania’s Digital division before becoming Digitas Romania’s Managing Director. He will directly report to Teddy Dumitrescu, CEO Publicis Groupe Romania:

 “I strongly believe that Publicis Groupe Romania is now best positioned to offer effective communications solutions to all business leaders in Romania. As we are living in a period of uncertainty, the communications industry demands a strategic and efficient data-centered approach. With Digitas, a global agency brand that houses every capability under one roof, we have it all. We are happy to welcome this unique culture to our Group.” Teddy Dumitrescu, CEO Publicis Groupe Romania.

We are so excited to have Romania officially join Digitas’ growing and dynamic agency network. Calin and his team are united in mission and passion to push our clients further in transforming their business, while driving momentum and growth across the region. Our clients see Digitas Romania as a clear opportunity to leverage a connected, global network with full access to the Groupe’s ‘Power of One’ scale and organization.” Jodi Robinson, CEO – Digitas North America.

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