Carla’s Dreams and Inna join forces in new Lidl campaign

Newsroom 25/04/2017 | 12:12

Retailer Lidl has launched a new TV spot that focuses on the family. The soundtrack is composed by Carla’s Dreams and the story of the new TV spot image is told by Carla’s Dreams singer and Inna, under the direction of Rune Milton.

The spot highlights the family, following the story of two lovers, from “each one” to “both”.

„Because home is always on the first place one deserves to be surprised. The family is the support point in the difficult moments, the refuge place in which we always find relaxation, here is the place where we discover what love is,” said Cristina Hanganu, communication and CSR director of Lidl Romania.

Online the message is supported by an interactive spot (in the desktop module), where Romanians are invited to watch the story of the two lovers. The new Lidl image campaign has TV, radio, online, cinema, PR & social media components.

Romanita Oprea

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