“Apasă play, jocul începe acum” (Press play, the game starts now) is the invitation that BETANO launched to the people passionate by online games, encouraging them to discover the unique experience of the thematic universes in the online casino, through an innovating campaign. The first series of videos in Romania filmed real time, without post-production, signed by the integrated communication agency Oxygen, reached over 7 million views on the dedicated channels.
By Romanita Oprea
A blend between the classic, virtual and augmented reality
The video series that composed the campaign „Apasă play, jocul începe acum” was produced with the latest technology, in epic virtual sets, obtained through the implementing of the Zero Density technologies retinue. The video productions were realized in collaboration with the Safe Frame studio, the only company in the Earstern Europe that offers the necessary technology mix for the creating of integrated virtual production projects. One by one, stars such as Mira, Dani Oțil, Raluka, Șerban Pavlu and Liviu Vârciu invited the online entertainment consumers to discover the diversity of the games in the BETANO platform, in different concepts.
The intensity of the game lived in the company of the preferred heroes, characters and movies
The campaign was launched on March 8th with the Superheroes Month by Mira, that brought to life the characters of the cartoons and invited the fans to join during the thematic games. Dani Oțil, in the sheriff role, took over and guided the players towards the slots that recreate the atmosphere of the Wild West. The goddess Raluka revealed the magic of the antique mythology and of the legendary’ turns. In the Movies Month, the lead actor was Șerban Pavlu, that played a double role and put “in difficulty” the users by determining them to be part of two captivating teams. The series closed with the Fruits’ Month by Liviu Vârciu, where Liviu Stil-de-viață-sănătos (Liviu healthy Lifestyle) and Liviu Mexicanu’ (Liviu The Mexican) attracted the players towards the fruits, symbols that put the basis and are defining the slots’ world.
Premium video content, created in line with the brand’s positioning in the online entertainment area
„The campaign’s main objective was to present in an innovating manner the casino experience, by using both the storytelling and the innovation in technology, under the shape of some monthly episodes united by the same creative concept that brings something new each time. Our mission of offering the highest quality entertainment to our clients not only at the product level, but also at a marketing level and, that is why we concentrate on giving them each time premium experiences, alongside the latest technologies,” said Roxana Dinescu, Marketing Manager, Brand & Communications, BETANO Romania.
„ BETANO’s openness for innovation at a communication level represented for us the opportunity of putting on scene a concept in which we strongly believed even from the idea starting point. We started from the strategic observation that the users of the online casino are divided into several categories of players, depending on their game preferences, but also on their personality. Therefore, the campaign is a project that answers, in the first place, to the players’ needs of living dedicated digital experiences. We proposed that, through the video series, to make known to the players five universes presented on the BETANO platform: Superheroes, Wild West, Mythology, Cinema and Original Slots, putting accent on stimulating players’ imagination,” said Alina Savu, Account Manager OXYGEN.