Bad Habits Agency and Strongbow®, a digital partnership like a force of nature

Bad Habits becomes Strongbow®’s digital communications agency and launches a strong partnership, based on strategy and innovation, in which the brand will explore new platforms and communicate through extensive projects, thus accelerating the online presence of the strongest cider brand in Romania.

Following a pitch organized at the beginning of 2022, Bad Habits had the winning proposal and the strategic and creative answer to the Strongbow® challenge.

“For Strongbow®, it was essential to choose a partner in the true sense of the word, some professionals that could be part of our team with, more than just a digital communication agency. With the launch of the new Dark Fruit we want Strongbow® to become a not-to-be-missed presence in digital, not only on the shelves and in the other complementary mediums. We were glad to find an agency that has all the ingredients we were looking for: digital specialists with whom we have chemistry, a deep understanding of brand needs, a fresh vision and a go-getter attitude”, said Sharon Annette, Marketing Director HEINEKEN România.

With extensive experience in brand strategy, project management, digital innovation and social media, the Bad Habits team is led by 3 professionals who over the last 10 years have outlined the performances and award-winning campaigns of some of the largest brands on the market. from Romania.

“Bad Habits is about brands that want to grow in a sustainable and authentic way, that understand the need for a tailor-made strategy that delivers results beyond a few beautiful slides in a powerpoint. We are glad to have the opportunity to put our expertise to work for such a strong and successful brand as Strongbow® and with whose team we share a similar vision and values”, said Cora Diaconescu, Managing Partner of Bad Habits.

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“In recent years we have seen that there is no longer an offline environment, everything has a connection in the digital sphere, in one way or another, and Strongbow® is a brand that understands this context very well. We are ready and excited to find those connections and create a cross-media experience for the Strongbow® consumer and we know that this is the beginning of a long lasting partnership, a force of nature, just like the product”, said Mihai Nistor, Managing Partner Bad Habits.

The first communication materials have already been launched with the new product, Strongbow® Dark Fruit, the selection with black currants from the brand’s portfolio, and in the next period the content will get to a new level on the Strongbow® social media channels.

“We have always liked innovation and we are ready to play this field with the Strongbow® team, with such solutions, which in addition to results, will have a wow-factor and will enter pop-culture. Bad Habits is about brands that deserve to enter the pop culture and partners who have the courage and determination to go beyond the patterns of classical communication”, said Arnold Vieriu, Managing Partner of Bad Habits.

Bad Habits’ mission will always be to find the right solutions for every stage of the brand’s life and to adapt to the social and economic context of the market, while always looking carefully at the consumer.

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