ADC*RO: These were the most creative ads/ideas of October 2018

ADC Romania presents a Top 3 full of video content for October. Whether it’s about campaigns that express the social reality or entertaining mini-series, two things are certain: the TV and digital categories are dominating this month’s ranking and Coca-Cola’s #samefeeling is The Work of the Month.

By Romanita Oprea

The Work of the Month

Coca-Cola impresses again, alongside McCann Worldgroup Romania. #samefeeling is an up-to-date, fast and innovator response to the social context at the beginning of October. Following the vast discussions about the referendum, Coca-Cola expressed its opinion in a subtle manner, but full of significance for the connoisseur.

„Simple, emotional and courageous. Possibly the best local real time marketing, the Romanian equivalent of Oreo’s tweet. Congrats! Said Adrian Preda, Creative Director GAV & ADC*RO member.

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The team that created and implemented the idea included: Mihai Constantinescu, Lia Bira, Raluca Circo // Art Directors and Costin Bogdan // Copywriter.

TV

The category’s number one goes to a series of TVCs from ARO – „De baza prin casa”. Geometry Global and ARO partner up and appeal to simplicity and humor in order to describe the brand’s purpose: cheap and basic house supplies. The creative team: Costina Dinulescu // Senior Art Director, Andreea Deliu // Art Director and Bogdan Costin // Senior Copywriter.

The TV category accolades are:

Antrefrig – #VeryFicat. When it seems that the others have won, Antrefrig promises to give you that gram of adrenaline you need in order the one that has the last word– „Antrefrig iti da ficat”.  The idea belongs to Jazz Communication, with Razvan Raicu //  Art Director and Andrei Stanciu // Copywriter.

KFC – Booster Limited. About how to keep cool, without making sacrifices and how the Booster comes to your help. An idea by McCann Worldgroup Romania, with Raluca Circo // Art Director and Andrei Mihailescu // Copywriter.

DIGITAL

The Work of the Month is Coca-Cola’s #samefeeling, which is also the number one in the Digital category.

The second place belongs to the mini-series 4×4 Biscuiti de teren – In Caz de Aventura – Cuca Macai. MAINSTAGE | THE AGENCY and 4×4 Biscuiti de teren present a detailed guide about how you can face any obstacle in nature. Especially when you are at “Cuca Macaii”. The team that created the adventure’s story: Nadejda Ghilca // Senior Art Director, Raul Gheba // Senior Copywriter and Alex Cotet // Content Writer.

Third place goes to Vodafone: Traieste frumos, with the website that presents the stories of those present in the TVC and shows again the message of having a balance between the time spent connected to devices and real interactions. An idea signed by McCann Worldgroup Romania, with the team formed of Wanda Hutira // Art Director and Alecsandra Popa // Copywriter.

„Provocarea Pampers Pants pentru tatici si pitici” from Jazz Communication receives an accolade in the Digital category. Pampers brings the father-child relationship into the limelight, with a big challenge: the training for TATITLON. The team: Gabriel Miu //Art Director and Andrei Antal // Copywriter.