7UP launches new creative platform in Romania

Newsroom 14/04/2017 | 10:01

Soft drinks brand 7UP has rolled out a new creative platform in Romania. Simona Taudor – urban knitter, Sinboy – illustrator, Andi Singer – photographer and Oana Bratila – origami artist – are the first who have joined the campaign for their passions that bring a plus of color and vibration whenever one finds them.

The Fountain at University Square, the most iconic meeting place in the Bucharest’s history, received new and colored clothes, knitted with passion and patience by Simona. The fountain will keep the new look until April 25.

„ Rarely one has the chance to see a brand of 7UP’s dimensions that tries to discover the secret life of the professionals’ creative passions and to encourage them to express them as they feel. The optimist and relaxed attitude, the 7UP vision and this brand’s communication plans place centrally the good feeling, the authentic, that rises from the passions and the hobbies that make us be us,” said Diana Lupescu.