Lego teams up with Chinese Tencent in digital push

Ovidiu Posirca 25/05/2018 | 14:00

Toy maker Lego has partnered with Tencent Holdings Ltd. to offer videos for the Chinese market, according to Bloomberg.

On Friday, Lego launched more than 500 videos on Hong Kong-based Tencent’s web page, mobile applications and TV platforms, said the company in a statement.

As of December 2017, there were 177 million Internet users under 19 years old in China, accounting for 22.9 percent of China’s 772 million total. There were about 25.48 million Internet users under the age of 10 at the end of last year, according to the 41st Statistical Report on Internet Development in China released by China Internet Network Information Center.

Tags: , ,
Close ×

We use cookies for keeping our website reliable and secure, personalising content and ads, providing social media features and to analyse how our website is used.

Accept & continue