Filip & Company has revealed a new visual identity, comprising a new logo, new website and new brand assets which articulate the firm’s vision.
Today marks an important milestone for the brand communication of Filip and Company, a leading business law firm in Romania.
“Filip & Company is responding to change and challenge: we are diversifying our client offering, investing in sustainability and new technology and designing new ways to deliver our legal and business services. Our new visual identity also expresses our unaltered core identity: we focus on the all-important Human Connection and we care deeply for our clients, our people and our profession. We believe we collectively hold values in trust for the next generation and we should come together in protecting and growing these values. We refreshed our platforms to express our invitation and our availability to communicate and connect and we hope that everyone who experiences our new visual identity enjoys these attributes,” said Cristina Filip.
The new visual identity brings forward the team’s core manifestations of authenticity and responsibility. The visual concept introduces a suite of refined photography and graphics, while retaining the firm’s iconic purple. The ampersand in Filip & Company creates a central motif, representing connection and evoking the firm’s mindset of caring for the present and shaping the future as it asks, “& – what’s the right next step?”.