Philips Romania, together with the Viitor Plus association, continues the campaign through which it plants a tree in southern Romania for every order over 250 RON, placed on www.philips.ro. In the first 4 months since the start of the “We Plant Together” program, the target has been met at a rate of over 75%, with over 6.000 orders.
The campaign runs until September 30, 2022, and Philips’ expectations are that at the end of the campaign it will contribute to the afforestation of an area of over 1.5 acres, with approximately 8.000 trees.
“One of Philips’ main goals is to make sure by 2025 that we use our innovative power to increase the quality of life and wellbeing of the people in the communities in which we operate. Through the ‘We Plant Together’ campaign, we have been involved, with the support of our consumers and partners, in increasing the degree of afforestation of the southern part of the country, an endeavor that will benefit the community and the environment in the medium to long run. We are pleased by the positive response received from our consumers and we assure them that we are only at the beginning of a series of programs that will focus on sustainability and actions meant to increase social responsibility. Innovation and responsibility for the planet and society are part of Philips’ DNA, and when these elements work together, we get the best results,” said Daciana Tulpan, head of the Personal Care division, Philips.
“We are proud of the great results achieved in just four months since the start of the campaign. These results confirm the openness of the Philips community to such initiatives and its desire to get involved in them, and we are sure that together we will achieve the goal set for this year, that of planting 8.000 trees in Dolj county. We can say that, on average, a tree absorbs 22 kilograms of CO2 per year and filters 100 kilograms of dust per year. This means that the more than 6.000 trees resulting from the first few months of the campaign will absorb over 134 tons of CO2 per year and filter over 612 tons of dust per year. Tree by tree, the figures add up, and when civil society and companies work together, we can achieve daring goals that will bring us closer to a future with many plus signs,” said Teia Ciulacu, founder and president of the Viitor Plus association.
The trees will be planted this autumn in southern Romania, in the Apele Vii village, in Dolj county, on a land in the process of desertification. In the years following the planting, care work will be carried out over a period of three to seven years, until the forest reaches maturity. The forest created for the benefit of the local community will support climate regulation, help reduce pollution, and increase the resilience of the area to extreme weather.
According to pedology specialists, annually, over 1000 acres of southern Romanian fertile land turns into sand because of the negative impact of anthropic activities on the environment and climate. Afforestation is a natural and lasting measure for combating desertification and erosion, as trees can reverse soil degradation, thus turning non-fertile sandy soil into healthy biodiverse soil.