Sorina Faier: How to make job ads more attractive to candidates?

Recruitment has never been more competitive than now. With so many opportunities out there, candidates are more difficult to convince that you are the right employer for them and that the job that you offer is a good choice.

By Sorina Faier, Managing Partner at Elite Searchers

When hiring on digital platforms, you’re often competing with hundreds other job postings. Some opportunities may boast a more recognizable company name, or more attractive pay. Below you can find 10 tips to create a catchy job posting:

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1.    Optimize your job titles

 Add keywords that can attract your target candidates!

2.    Digital transformation and automation becomes a priority.

Candidates are curious about your investment and development in technical tools, ERP’s

3.    Advertise compensation/benefits on job postings. 

Job ads with a listed salary attract up to 30% more applicants.

For over 70% of people who quit, salary is their primary reason for a change in the workplace. If they know that you are offering more, they will be much more likely to envision you as their next employer.

4.    Ideal Job Description length and requirements

• What hard skills would you require?
• What personal characteristics would be useful?
• Would a certain professional background be a good fit?
• How many years of experience would they need? Is it an entry-level role or is more seniority required?
• Reporting line
• Team
• Degree

5.    Show candidates that your business is a great and safe place to work. Why to choose you and your job?

Give them information about your organizational culture, values, measures you’ve taken to address COVID-19 safety protocols. Be authentic about who you are as an employer!

6.    Tell them that you are a flexible employer (work-life balance)-remote working, flexible hours, hybrid work.

7.    Location is also very important even if they work for some days remote.

8.    Contact details

9.    Use Images or Videos!

 Using real images or videos of your office and current team give your job ad more authenticity. 45% said they were more attracted to images, versus the 35% that said they were more attracted to job ads with videos.

10.   Application Process and feedback

Define the application process. Candidates want to know what happens next once they have applied. Set expectations of when they will receive feedback from you. 

Be aware that more than 50% of job seekers quit after reading negative reviews about a company on employer review sites and over 60% of candidates say they wouldn’t work for a company with a bad reputation – even for a salary increase.