A new culture has been born among modern workers and young professionals. More of them want to work from home, avoiding traffic, that water fountain small talk and an eagle-eyed boss peering over their shoulder. Remote workers enjoy a new level of freedom and flexibility in their working lives, but they still like to be around other people. This is why there is a demand for co-working spaces, such as Manchester’s popular Ziferblat Café or The Commons in Melbourne.
Co-working spaces are also great for employers. They reduce the need for office space and all the costs associated with it. Not to mention the fact that working independently can lead to higher levels of productivity as it gives staff the freedom to personalize their own work environments for peak productivity.
It’s a two-way street that works for both parties!
How do recruiters find and attract remote workers?
- Advertise in Multiple Cities
Companies offering remote work should re-list jobs in different regions to widen your fishing net and catch the best talent.
A common approach is to list your job as located in a specific area. So for example, just like the local jobs in Manchester that can be found here – the company should then list the same role in as many locations as possible. What then happens is anyone searching for jobs in Leeds, London, Manchester, Liverpool and more will always come across the position from wherever they are.
- Build A Modern Business Brand
Portraying a modern business brand is another way of attracting remote workers. Workers that know you allow staff to work remotely and give them the freedom to be inventive, innovative and creative will want to work for you. They’ll be stalking your social media and keeping tabs on your LinkedIn posts, waiting to pounce on your next available role.
Businesses are competing to modernize their employer brand by offering things like unlimited vacation time and the opportunity to work remotely. You could also try these things to make your business that little bit edgy. Beanbags for the canteen anyone?
- Make It Fun!
As well as being able to work remotely, you also need to show that your business can make remote workers feel part of the organisation. Some remote workers can be susceptible to loneliness and even mental health concerns because of a lack of social interaction. Advertising your remote working lifestyle with options of coming into the office to work may be a key selling point to workers. Skype quiz nights and monthly pub trips should be on the cards too – of course!
From Manhattan to Manchester, more workers are joining the remote working movement with benefits for everyone. Make sure your company can attract this new trend in working life and be head, shoulders, knees and toes ahead of the game!