MyBenefits and Sodexo Benefits & Rewards Services are developing a partnership through which millions of employees can select their extra-salary benefits online

Deniza Cristian 29/09/2022 | 17:54

More than 28,000 extra-salary benefits integrated into personalized schemes is what the partnership between the Romanian start-up MyBenefits – the loyalty and benefits platform for employees – and Sodexo Benefits & Rewards Services (BRS) – the leader in the local extra-salary benefits market – offers to all employers and employees in Romania.


Thus, employees can select their benefits, online, depending on the budget allocated by the employer, and change them monthly.

Through this partnership, the two companies set out to become the main provider of flexible extra-salary benefits in Romania and bring an improved experience to both the end consumer and the employer.

MyBenefits is a digital platform through which the employer offers employees the freedom to choose benefits according to their needs.

The platform offers various products and services such as Sodexo benefits (meal, gift, cultural and tourist cards), medical insurance, subscriptions to medical clinics, private pensions, personal development and training, and wellbeing services. Among the providers included in the platform are: Regina Maria, MG Dental, MedLife, Mind Architect, Allianz Tiriac, eMag, and Decathlon. The offer is dynamic, as new service providers comply to the MyBenefits criteria, and the trends in terms of benefits are constantly being added.

By partnering with MyBenefits, we aimed to align the interests of employers with those of employees regarding the flexibility of the benefits offered. Through the technology that is the basis of the digital platform we will offer the customer from now on, we transfer the decision from the employer to the employees, while keeping each company’s motivation strategy as an essential element in the platform set-up. Having recently signed a strategic partnership with a UK start-up to launch in Romania a tool based on technology, data, and neuroscience to measure employee happiness and engagement, we are happy to be able to innovate the employee-employer relationship with the help of a Romanian start-up, also. Our strategy consists in creating partnerships that are based on innovation, technology and value that take the wellbeing of employees and the success of companies to the next level”, says Manuel Fernandez Amezaga, CEO of Sodexo Benefits & Rewards Romania & Bulgaria.

Manuel Fernandez Amezaga, CEO of Sodexo Benefits & Rewards Romania & Bulgaria


“This partnership is the most important so far and validates the value and relevance of the work we have done in recent years in terms of developing the platform. Together with Sodexo BRS, we will certainly come to change the experience in the relationship with the employer for many employees in Romania. We started the development of the platform in 2016 together with Cristian Teodorescu (main photo left), as a customer loyalty and incentive platform, and from 2019 we have also pivoted to the employee benefits area, because we realized that we can transfer the accumulated know-how to companies that use salary benefits to retain loyal employees or attract new talent. After many discussions with the HR departments of various companies I understood better that it is not only about the salary when you choose to stay at a job, and that loyalty has a major component of attachment. I believe that’s what we have to offer our customers, with the help of the platform. The last three years have been about developing the product area and user experience in the platform. It is very important to us that every employee, whether they have technical training or not, can use with MyBenefits easily and select the benefits relevant to them”, says Andrei Dumitrel (main photo right), co-founder MyBenefits.

Dumitrel and Amezaga together on stage

The benefits listed can be adapted and chosen together with the HR team of the respective company, depending on the profile of the employees and each company’s organizational culture.

The benefit packages were designed to satisfy the needs of all types of employees, regardless of age or experience, while increasing, at the same time, the degree of loyalty to the employer.

The interface of the platform is intuitive, and the enrollment of all teams in the platform can be done in a very short time, in 20 minutes, after completing the purchase formalities.

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