20 years of Töpfer in Romania: raising generations, in harmony with nature

Throughout its two decades of presence on the local market, Töpfer has been dedicated to raising and nurturing generations, carefully choosing ingredients in complete harmony with people and the environment.

In a challenging demographic context, with a birth rate decline of 19% in recent years, Töpfer, a brand from the Alliance Healthcare portfolio, has recorded an impressive 11% increase in the number of units sold over the past five years. This performance underlines the brand’s adaptability and resilience in the face of difficult market trends, as well as consumer confidence in the quality and benefits of Töpfer products.

“This year, Töpfer celebrates 20 years on the Romanian market, and this moment is more than a milestone. It’s a celebration of two decades of raising and nurturing generations, of meticulously selecting ingredients in harmony with people and nature. This period has witnessed our unwavering commitment to tradition and excellent quality, a pillar of our success. The trust and loyalty of our consumers, alongside the deep connection we’ve built with families across the country reaffirms this. We are proud to say that our products are available in all pharmacies across Romania, ensuring wide accessibility to consumers,” said Iulian Trandafir, VP Regional Director Alliance Healthcare – Romania, Czech Republic, and Lithuania.

Since its debut in Romania in 2004, with an initial range of just six products, Töpfer has grown exponentially to offer today a wide portfolio of 32 products, including organic food for infants and children, as well as cosmetic products with ecological ingredients, intended for the hygiene and care of mothers and children. The portfolio diversification reflects the brand’s vision to meet the evolving needs of families, providing safe and sustainable products that promote healthy living from the start.

“Celebrating 20 years of presence in Romania, we joyfully recall the journey traveled, the generations supported through Töpfer products. This anniversary not only marks two decades of achievements, but also reaffirms the brand’s dedication to move forward in harmony with nature, for the benefit of generations”, said Adrian Florea, Innovation Director, Alliance Healthcare Romania.

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Last week, Alliance Healthcare Romania organized a memorable event to mark the two decades of Töpfer’s presence in Romania. The celebration brought together health professionals and offered participants a unique show, dedicated to generations and their evolution. Through captivating discussions and a special artistic moment, the event highlighted the deep connection between generations, reflecting Töpfer’s ongoing commitment to healthy growth and education, medically and psychologically, and emotionally.

The history of Töpfer, originating in 1911, is marked by significant innovations in the field of nutrition and childcare. From the development of the protein milk formula for infants with gastrointestinal disorders, to the Lactana B formula, the first to contain live cultures of Bifidobacteria – the unique combination of probiotic strains still used today, to the launch of the first ecological milk formula for infants.

Today, Töpfer takes pride in 20 years of presence on the Romanian market and over a century of sustainable production tradition, whether it’s ecological dairy products or natural cosmetic products.

In the spirit of continuous innovation and environmental protection, the brand has implemented eco-friendly packaging solutions in lieu of printed paper stickers, using exclusively 100% recycled paper and even using ecological inks, based on vegetable oil, for printing the outer boxes, thus eliminating over 6 tons of waste annually.

Töpfer’s commitment to quality is highlighted by the continuous maintenance and improvement of production standards, according to the IFS Food, an international standard specific for quality and safety audit of food products. Moreover, the brand’s sustainability objectives include significantly reducing CO2 emissions and promoting ecological agriculture that respects animal welfare.

Töpfer products are designed not only to meet the nutritional need of children, but also to promote a healthy and sustainable lifestyle. The use of organic ingredients and ecological practices means reducing exposure to pesticides, genetically modified organisms, growth hormones, and antibiotics, thus providing high-quality nutrition that supports the healthy development of children.

Celebrating two decades in Romania, Töpfer reaffirms its dedication to its mission of offering products that combine tradition, quality, and innovation, in an unwavering commitment to the sustainable future of generations.