Happy Advertising: Parents spend up to 1,500 lei on school supplies and clothes online

Parents in Romania spend online from 300 lei to more than 1,500 lei on supplies and clothes for their children for the start of school, with the volume of sales being 10-12 times higher between September 1-10 compared to any other time of the year, it shows data from Happy Advertising, one of the main digital marketing agencies in Romania. The average value of online orders has increased both because more and more purchases are made online, but also due to rising prices due to inflation.

In this context, parents in Romania spend between 100 lei and 700 lei for a schoolbag and another hundreds of lei on supplies and clothes. The most expensive schoolbag sold online in the last week cost 1,200 lei, being a smart backpack with a LED screen that can display images or messages, according to the data of the digital marketing agency Happy Advertising.

Thus, in the last week, between 1,100 and 1,300 orders per day containing at least one satchel were placed online.

At the same time, Happy Advertising data also shows that, between September 1-10, the number of searches on Google increased up to 10 times for the following products:

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• schoolbags: 110,000 searches

• pencil cases: 30,000 searches

• school supplies: 33,000 searches

• notebooks: 18,000 searches

“In the last week, the volumes of online searches and sales for supplies and other necessary products for students have increased exponentially, but online stores will continue to register orders for similar products for at least another week until everything is finalized according to the requirements of each class and subject separately. We expect to see further growth in the next two weeks as parents are still expecting new requests for supplies from schools. Therefore, online stores will register significant sales increases in Back-to-School campaigns this year,” explains Florin Pețu, Managing Partner of Happy Advertising.

Online shopping in Romania is constantly growing, with the ecommerce market having a value of 6.3 billion euros.