GfK: Consumer goods market up by 8.4 percent in the first half of the year

Aurel Dragan 30/08/2018 | 12:50

The consumer goods market recorded an 8.4 percent gain in the first half of this year compared to the same period in 2017. The rise also comes from inflation (+4 percent, double that of the first half of last year, according to Eurostat) as well as from the increase in purchased volumes, according to GfK data.

Studiu GfK_Evoluție categorii FMCG
Studiu GfK_Evoluție categorii FMCG

From the point of view of purchasing behavior, families in Romania have purchased more consumer goods and paid nearly 5% more for a visit to the store. In the first 6 months, a family spent an average of RON 3,500 on current consumer goods, 270 lei more than in the first 6 months of last year.

Romanians, more attentive with personal and home care

Personal care products were bought more often and recorded the most significant growth in the first half of the year (+14 percent in value). Household care products also recorded a two-digit rise (+10 percent), influenced by larger carts purchased on a purchase transaction. Foods (including fresh ones) evolved in line with the market average (around 9 percent), while the beverage segment grew, but at a lower rate (+6 percent).

Studiu GfK_Evoluția FMCG și motoarele de creștere
Studiu GfK_Evoluția FMCG și motoarele de creștere

Modern trade has gained ground in the face of the traditional one. In the first half of the year, Romanians left more than 60 percent of their spending on consumer goods in these formats. Of these, the most dynamic in terms of increasing market share were supermarkets, followed by discount and proximity stores. Hypermarkets remain the most important channel in terms of market share but are affected by the positive evolution of other types of retail formats.

BR Magazine | Latest Issue

Download PDF or read online: July 2023 Issue | Business Review Magazine

The July 2023 issue of Business Review Magazine is now available in digital format, featuring the main cover story titled “At a Crossroads: Budget Deficit Endangering Romania’s Economic
Aurel Dragan | 31/07/2023 | 14:14

    You will receive a download link for the latest issue of Business Review Magazine in PDF format, based on the completion of the form below.

    I agree with the Privacy policy of

    I agree with the storage and handling of my data by

    Advertisement Advertisement
    Close ×

    We use cookies for keeping our website reliable and secure, personalising content and ads, providing social media features and to analyse how our website is used.

    Accept & continue