The consumer goods market recorded an 8.4 percent gain in the first half of this year compared to the same period in 2017. The rise also comes from inflation (+4 percent, double that of the first half of last year, according to Eurostat) as well as from the increase in purchased volumes, according to GfK data.
From the point of view of purchasing behavior, families in Romania have purchased more consumer goods and paid nearly 5% more for a visit to the store. In the first 6 months, a family spent an average of RON 3,500 on current consumer goods, 270 lei more than in the first 6 months of last year.
Romanians, more attentive with personal and home care
Personal care products were bought more often and recorded the most significant growth in the first half of the year (+14 percent in value). Household care products also recorded a two-digit rise (+10 percent), influenced by larger carts purchased on a purchase transaction. Foods (including fresh ones) evolved in line with the market average (around 9 percent), while the beverage segment grew, but at a lower rate (+6 percent).
Modern trade has gained ground in the face of the traditional one. In the first half of the year, Romanians left more than 60 percent of their spending on consumer goods in these formats. Of these, the most dynamic in terms of increasing market share were supermarkets, followed by discount and proximity stores. Hypermarkets remain the most important channel in terms of market share but are affected by the positive evolution of other types of retail formats.