FASHION HOUSE Pallady Phase Two: Elevating Eastern Bucharest's Retail Horizon. Grand opening June 25th, 2024

Embark on the next chapter of retail excellence with FASHION HOUSE Outlet Centre Pallady’s Phase Two! As construction progresses steadily, we are thrilled to announce that the grand opening is set for June 25th, 2024 marking a significant leap towards redefining the shopping and leisure landscape in eastern Bucharest.

Expanding Excellence in a Growing Market

Covering over 5,700 sqm, FASHION HOUSE Pallady Phase Two is already 70% leased, promising a dynamic retail mix with new anchor stores as: adidas, Tommy Hilfiger, Calvin Klein, Under Armour, Damat, Guess, and others.

Building on the success of Phase One, which spans approximately 8,000 sqm and houses prestigious brands such as Nike, Puma, BSB, Killtec, Sizeer, Time Out, Triumph, US Polo Assn, and Samsonite, the new phase offers year-round discounts of -30% and up to -70%. Beyond shopping, visitors can indulge in complimentary parking, diverse dining options, and a dedicated children’s play area, transforming each visit into a multifaceted and highly enjoyable experience.

Unique Concept and Strategic Location

Launched in 2021 on A2 Bucharest, FASHION HOUSE Pallady stands out with open-air galleries and an architectural design inspired by Bucharest’s enchanting Belle Époque. The decision to expand is grounded in the outstanding performance of FASHION HOUSE Militari, Romania’s first outlet center, opened in 2008. Both centers have demonstrated remarkable growth in 2022 and 2023, emphasizing the outlet business’s resilience in Romania, even during challenging economic times.

Future Vision: FASHION HOUSE Group’s Commitment to Excellence

Brendon O’Reilly, Managing Director at Liebrecht & Wood Romania, and Fashion House Group, reflects on the triumph of the outlet business model in Romania over the past 15 years: “In the dynamic interplay of economic trends and evolving consumer behavior, the outlet industry has not only weathered challenges but has thrived. As we forge ahead, the FASHION HOUSE Outlet Centre stands as a testament to this success, poised to set new benchmarks in its development. Our goal is clear: to fortify our standing in the market and emerge as the preferred smart shopping destination for the discerning residents of Bucharest. Additionally, we are committed to enhancing and diversifying our offerings within the leisure and lifestyle segments, recognizing that consumers seek a rounded experience that transforms their shopping spree into a memorable one.”