EuPlatesc.ro, one of the largest payment processors in Romania, partner with nine banks on the local market, announces the integration of the Apple Pay payment service into its own platform to simplify the payment process in online stores, being a first on the local market of online payment solutions. The company estimates that more than 1 million payments will be made by Apple device users in the first year.
The Apple Pay payment option is available in over 15,500 EuPlatesc.ro partner stores, in fields such as fashion, electro-IT or tourism, being a novelty for the ecommerce environment in Romania. The solutions is also available in public institutions that allow online payments, such as public transport operators, town halls, universities, museums or theatres.
Devices compatible with Apple Pay are those that use a Safari browser, from iPhone 6, iPad Air 2 and all Mac laptops that have touch ID. For online payments, consumers should have Visa or Mastercard credit or debit cards issued anywhere in the world, which must be added to the Apple Pay electronic wallet in advance.
The integration of Apple Pay into the EuPlatesc.ro payment processor, which took about four months, provides increased security for online purchases and simplifies the payment process, as only authentication in the Apple Pay wallet is required to validate the payment.
“The Apple Pay payment option integrated in online stores is a long-awaited solution on the local market, both by ecommerce businesses and by Romanian consumers who use Apple products. The solution is now available in all partner online stores without any additional effort on their part. It will also be automatically available in any online store that will enter our customer portfolio. It is also a method that will boost online sales both on desktop and in mobile applications of online stores, while improving the buying experience in the digital environment”, says Ștefan Suceveanu, co-founder of EuroPayment Services, the company that owns the payment solution EuPlatesc.ro, who estimates that the Apple Pay payment service will bring an increase of at least 7% to the business.
The presence of more and more payment options in an online store will increase the customer loyalty rate, the diversification of these options being a trend on the ecommerce market in Romania.
The Apple Pay payment option has been available in Romania since June 2019, for contactless payments, with a smartphone or a digital watch, at the POS in physical stores, being adopted by most banks, but also by fintechs and providers of payment instruments.