Daikin Romania launches its own online store and becomes the first air conditioning system manufacturer selling directly to consumers

Aurel Constantin 25/08/2021 | 13:50

Daikin Romania, the local subsidiary of the world leader in the air conditioning market, launches the online store buydaikin.ro, through which it offers its customers quick access to air conditioning and air purification solutions, through a complete and simple experience, from the comfort of their own home, propelling Daikin among digital service-oriented companies.


Daikin Romania becomes the first manufacturer in the local air conditioning systems market that relies on its own ecommerce platform to provide its customers with integrated sales services, such as: digital consulting, fast installation provided by professionals, transparent costs, extended warranty , free transport and permanent after-sales support for indoor air quality products, thus consolidating its leading position on the Romanian HVAC-R market.

The buydaikin.ro online platform contributes to building a customer-centric approach and  ensures a high quality shopping experience that brings differentiates for Daikin’s customers, due to the important benefits created especially for a carefree journey to their optimal comfort.

The launch of Daikin’s online store dedicated to air conditioning and air purification systems is part of the company’s strategy to be closer to consumers. The products are just a click away, the air conditioning solutions are tailored to the dynamic needs of customers, installation is included, thus saving time and money, and the shopping experience is premium, both through high quality products and permanent interaction with Daikin throughout the lifespan of the equipment.

Through all its activities, Daikin wants to offer consumers innovative services and solutions in its product portfolio, including through new business lines, such as this new e-shop. In the financial year closed on March 31, 2021, the company continued the positive trends and maintained its leading position in the Romanian HVAC-R market with an 8% growth compared to the previous year, exceeding 30 million euros in turnover. The positive trend will continue in the fiscal year 2021-2022, due to the increase in the volume of activity in the construction sector, but also the return of investments in the commercial area and especially in HoReCa.

Energy-efficient purification

Together with buydaikin.ro, Daikin integrates sustainable and energy-efficient purification and air conditioning solutions with consulting, support and installation services in one place, offering a complete and fast purchasing experience. The new online platform provides residential customers with monosplit and multisplit air conditioners, as well as air purifiers.

“Since the beginning of the pandemic, when houses became offices, but also kindergartens, schools, gyms and not only, people’s concern for air quality in the spaces where they spend their time has increased and, at the same time, the way they shop has radically changed. Customers want more and more things, starting with being able to buy online with as few clicks as possible and having complete information, and we, at Daikin, are constantly looking to bring new solutions tailored to their needs and expectations, so the launch of our own online store is just another step in this direction. We want to ensure a process that is as simple and fast as possible, both in terms of purchase of high-performance cooling and air purification equipment, as well as in terms of installation and transport services. Thus, consumers can enjoy the best indoor air quality in the shortest time”, says Daniel Vasile, Managing Director of Daikin Romania.

The Daikin online store includes a smart product configurator that customers can use to correctly choose the right equipment for their space and all compatible accessories, depending on indicators such as surface or insulation type.. Thanks to this digital consulting tool, customers will quickly find out which air conditioning solution fits their needs, but also the appropriate capacity for the area that the equipment will be installed in.

Regardless of the selected air conditioner model, the installation is provided by an authorized Daikin partner in a short time, within a maximum of 5 days from purchase, and the costs for these services are transparently included in the shopping cart. Thus, customers benefit from a complete package of services from the acquisition stage, saving the time they would have allocated to identify an authorized service center or to establish the installation.

The buydaikin.ro online platform offers free transport for any order, regardless of its value, and the air conditioning units registered in the Stand By Me platform will benefit from a free extended warranty of up to 5 years.

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