Dr. Leahu Dental Clinics, listed on the AeRO market of the Bucharest Stock Exchange, closed the first semester of the year with a turnover of 59.3 million RON, 33.54% more than in the first six months of 2021.
The increased number of dental clinics and patients with serious conditions, as well as the referrals of those who were treated in the network clinics are the reason for the company’s business growth, in-house research show.
“We focused on sustainable growth and it was not our goal to become the industry leader; however, we are glad to remain leaders after last year’s results. The constant improvement of patients’ satisfaction was our main concern along with their level of education regarding the prevention of dental diseases, in particular. We still rely on the consolidation of industry and the development of our resources, because we are interested in what our institution will represent during the next decade,” said Dr. Ionuț Leahu, founder and CEO of Dr. Leahu Dental Clinics, the largest dental network in Romania.
26,050 unique patients were treated at Dr. Leahu Dental Clinics in the first half of 2022, 84% more than the same period last year. At the same time, there was a 36% increase in the number of new clinics and a 45% increase in the number of dental offices. The clinic in Bucharest – Piața Alba-Iulia was the most recent investment, amounting Euro 800,000; there are 12 offices, operating block, radiology and an area specially designed for treating children.
Thus, there are 19 dental centres which are part of Dr. Leahu Dental Clinic Network across the country, “the most experienced network in the treatment of complex cases,” says Ionuț Leahu. However, the company has communicated an important change in the business model, shifting the focus from treatment to prevention and thus increasing the investment in resources for the treatment of simple cases: “We believe that our mission in the healthcare industry must first and foremost be to ensure long-term dental health of the population. One of the reasons why we prioritized infrastructure investments was to accommodate a large number of patients to benefit from preventive services or inexpensive treatments, because we expect an influx of patients with minor illnesses following the information and education campaigns.”, the founder of the Network declared.
For this purpose, the internal team expanded with 127 specialists and the company continued the training initiatives for future professionals in the field, as well as the lobbying efforts for the reimbursement of these types of services by the State or by the employer, through corporate dental subscriptions.
In addition to the development of the corporate area, the company’s plans also include the launch of an innovative solution in the field of digitalization of dental services in October this year.
The latest in-house research interpreted data from about 50,000 patients who had accessed about 500,000 services in Dr. Leahu Dental Clinics across the country in the last 18 months; the results show that the majority of patients over the age of 50 require dental implants (15%) and dentures (14%) most often, whereas young people under the age of 30 come to the dentist with conditions that already require root canal treatments (18%). In fact, the Kantar study, commissioned for the fourth year in a row, reveals that Romanians choose their dentist based on trust (85%), the following decision makers being referrals (63%) and the advantageous fees (56%).
Patients cited consultation (60%), caries treatment (53%), radiography (43%, 9 percentage points more than the previous year), descaling (34%), infection treatment (25%) and dental extractions (25%) as priority reasons for visits to the dentist. The development of aesthetic dentistry improved; the degree of professional whitening demand increased by three percentage points, and the demand for dental crowns increased by two percentage points. The results of the KANTAR analysis also show that the main reasons why Romanians do not schedule a dentist appointment are self-diagnosis – identifying lack of dental problems (69%) – but also the lack of resources (35% – money; 20% – time). However, the percentage of people who are afraid of the dentist decreases.