Cellini opens the first Tag Heuer shop in Romania after EUR 300,000 investment

Cellini, official partner of TAG Heuer in Romania, announces the opening of the first monobrand shop in South-Eastern Europe of the prestigious Swiss watch brand. The store opened last week and required an investment of about EUR 300,000.

Located on the ground floor near the Cellini Grand Boutique in Baneasa Shopping City, the TAG Heuer store promises to offer a unique experience with both exclusive design and watch patterns. Those interested can find clocks from Carrera, Formula 1, Connected, Aquaracer and others.

“We are honored to open the first TAG Heuer monopoly shop in Southeast Europe. All the more so as the concept of the new store brings innovation and conquests through an exceptional interior and exterior design, offering a unique shopping experience alongside experienced staff ready to make the most appropriate recommendations on clocks,” said Dragoş Nicolae, Managing Partner Cellini Group.

With a perfect passion since the start of the sport – car racing, in particular, TAG Heuer is one of the world’s most respected brands of watches. Throughout its history, the mechanisms and innovations of TAG Heuer have attracted the attention of the entire world of horologues: the invention and patenting of the “oscillating sprocket” (1887), the first automobile dashboard chronograph (1911), the first “Autavia” chronometer for racing cars 1933), the launch of the legendary chronograph “Carrera” (1964), the first Chronosplit quartz chronograph in the world (1975), the revolutionary and unique concept of the Monaco collection or the reinvention of the Pendulum oscillator.

All TAG Heuer watches are subjected to numerous stress tests (extreme temperatures, shocks, tightness, etc.) and to the verification of material standards, so that quality is always reflected in each component. Cellini, the oldest jewelry and watch network in Romania, has earned its reputation as a market leader in the distribution and marketing of luxury products as a result of the desire to offer quality products of prestigious brands of watches and jewelery. Since 1999, when the first Cellini store opened in Bucharest, the products and services offered have become synonymous with originality and quality, the two values that underpin its business strategy.