BR’s 20 years in review | A lesson from Wolfgang Schulz (BMW Group Romania): When the boom stops, challenging times follow

Want to know the secrets to running a successful business? Business Review talked to the top managers who head up 20 of the most important organizations in their sectors to get the lowdown on the main lessons they have learned since taking the helm.

Here’s a lesson from Wolfgang Schulz, general manager, BMW Group Romania:

“The golden years of the automotive industry, our consumption boom, were 2007-2008. I joined BMW Group Romania much later, in September 2014. I can speak about a post-boom era. One thing I understood very fast – when the boom stops, very challenging times follow. But this should turn into a price war. The winners are the ones with excellent business management and service quality. That is what makes the difference on the long term.”