BR’s 20 years in review | A lesson from Ionut Ardeleanu (Auchan Retail): Exigency, excellence and fast reactions are crucial in retail

Newsroom 13/05/2018 | 08:00

Want to know the secrets to running a successful business? Business Review talked to the top managers who head up 20 of the most important organizations in their sectors to get the lowdown on the main lessons they have learned since taking the helm.

Here’s a lesson from Ionut Ardeleanu, general manager, Auchan Retail:

“Eleven years of Auchan in Romania have taught us, among other things, that there are certain things consumers expect from a trader: exigency regarding the quality of the offer in a broad sense, excellence in the purchasing experience and the ability to permanently innovate the relationship with customers. Last but not least, a speedy reaction is very important when it comes to the rapid adaptation of Romanians in general and their changing purchasing habits.”

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