Black Friday comes with discounts on November 23

Newsroom 15/11/2012 | 10:12

This year, Romania retailers will launch the Black Friday discount day on November 23rd. On this occasion, retailers will compete to offer the lowest prices and discounts in order to attract more customers.

The Black Friday event originates in the US, when the big day of small prices was successfully borrowed for the first time in Romania last year. On the previous edition, online stores, retailers and several distributors of IT & C had problems with inventory and could not manage the numbers of orders. Appliances, laptops, tablets and phones are the most wanted products.

The first mass Black Friday, the day after the US holiday of Thanksgiving, when a series of retail promotions kick off the Christmas shopping season, took Romanian IT&C retailers slightly by surprise, with a record number of visitors often jamming websites and generating unexpected sales estimated around the EUR 20 million figure overall.