Roxana Ciuhulescu is the new Brand Ambassador for SsangYong in Romania

Newsroom 02/11/2018 | 17:18

SsangYong has announced the start of its partnership with TV presenter Roxana Ciuhulescu, which marks the start of SsangYong’s new campaign in Romania through which WAE Ltd, SsangYong’s importer in Romania, Hungary, The Czech Republic and Slovakia aims to popularize the Korean carmaker’s models in our country.

By Romanita Oprea

The star has chosen to drive a 4×4 SsangYong Rexton with a 7-gear automatic transmission and premium equipment for the following year. Passionate about everything with an engine, an experienced driver in all categories and certificates, a certified helicopter pilot and a participant in 4×4 vehicle competitions, as well as a very well-known figure for the auto-moto lovers in Romania, Roxana Ciuhulescu represents a choice that the Korean carmaker wants to make in terms of its image collaboration and more.

“I am very happy that SsangYong came back strong on the Romanian market. The Korean carmaker is a brand with history, both for street vehicles, as well as in motor sports. I have beautiful memories regarding SsangYong, as two years ago I participated with an SsangYong in the Rally Raid National Championship. Now is the time of a new collaboration, this time with a street car. During the 18 years of my career in the auto press, I had the occasion of testing a lot of cars, but I’ve chosen few of them to be my daily partners. This is the beginning of a beautiful collaboration and I hope a long-term one, especially because I am still involved in moto sports. The new Rexton is perfect for my big family, it’s the perfect SUV, it’s well-equipped, it doesn’t need a lot of fuel, it’s silent, and has beautiful shapes. For me, the car has soul and needs to create a common body with the driver. I have always respected and taken care of my cars because they took care of me as well. The new Rexton turns heads on the street, it’s a well-equipped and affordable car that I recommend to everybody that wants to buy an SUV. It’s enough to test it once that you will fall in love with it. Rexton is Koreans’ forefront,” said Roxana Ciuhulescu.

In 2019, SsangYong will introduce two new models on the Romanian market: the 5th generation of the Korando model and the biggest pick-up on the Romanian market.

 

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