Nokian Tyres celebrates the groundbreaking of its new tire factory in Romania, the first zero co2 emission factory in the tire industry

Mihai-Alexandru Cristea 12/05/2023 | 11:59

Nokian Tyres broke ground for the company’s new passenger car tire factory in Oradea, Romania. The ceremony, which today marked the start of the construction works of the first factory with zero CO2 emissions in the tire industry, was honored by the presence of the Prime Minister of Romania, Nicolae Ciucă, at the invitation of Mr. Jukka Hienonen, President of the Board of Directors of Nokian Tyres.


The President of the Bihor County Council, Ilie Bolojan, and other high-level Romanian and Finnish officials participated, also. Commercial tire production in the factory is scheduled to start in 2025, serving customers especially in Central Europe.

“This investment is a significant strategic step enabling our future growth and development. A world-class manufacturing facility in Europe is a key step in getting additional capacity and creating a balanced manufacturing platform as we build the new Nokian Tyres,” says Jukka Moisio, President and CEO of Nokian Tyres.

“We are very proud to build the first zero CO2 emission factory in the tire industry. This means for instance that energy used at the factory comes from renewable sources and steam needed for the tire manufacturing process is generated fully without fossil fuels. The site location in Romania supports the target as we can utilize green energy produced near the site. We are committed to building a sustainable and competitive tire production facility”, he continues.

6 million tires per year

The greenfield factory is being built in the North-West of Romania in the city of Oradea, an important regional and European hub of many transport routes.

The total investment is estimated to be approximately EUR 650 million, which is among the most valuable investments in Romania in the recent years. Nokian Tyres is waiting for the final decision from EU for its EU funding application for some EUR 100 million, which the Romanian government already approved earlier this year.

The annual capacity of the factory will be 6 million tires with expansion potential in the future. The factory will concentrate on the production of larger rim size passenger and SUV tires that will be primarily sold in the Central European market. The site will also house a distribution facility for storage and distribution of tires. The combined built-up area totals some 100,000 m2.

The first tires are estimated to be produced in the second half of 2024. Commercial tire production is expected to start in early 2025.

Ever since the Nokian Tyres Board of Directors approved the investment in November 2022, the factory project group has been busy planning the project and getting everything ready for the start of the construction.

“Central Europe is an important market for us, and the investment shows our commitment to the market. The new site will be strategically located close to our customers. After a thorough evaluation of over 40 locations and several factors, such as skilled workforce availability, logistical advantages, and stable business environment, it was clear that Oradea was the best choice for our new factory,” says Adrian Kaczmarczyk, SVP, Supply Operations.

Recruiting 500 skilled people

The planned headcount of the Romanian factory is about 500 people. Nokian Tyres will hire people both to production as well as managerial positions. The recruitments will accelerate in 2024 and continue until the full workforce of the factory has been hired and the factory starts its operations.

“We will cooperate with the local schools in Oradea to provide the right type of training to our future employees. In the beginning, we will utilize the inhouse knowledge we obtained when we built our factory in the US, and bring some 20-25 people from Finland to Oradea to help set-up the factory,” says Adrian Kaczmarczyk, SVP, Supply Operations.

In addition to building a new passenger car tire factory to Oradea, Nokian Tyres continues to increase capacity at the existing factories in Finland and the US and grow contract manufacturing. Nokian Tyres aims to build a global capacity of 15 million tires by 2027.

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