iSense Solutions study: 8 of 10 Romanians aware of at least one car sharing service

Newsroom 20/09/2018 | 15:10

Car sharing services are a well-known option in the urban environment, with 8 out of 10 Romanians being aware of at least one type of service, according to a study by iSense Solutions, carried out online. The most famous provider continues to be Uber, with 75 percent of Romanians saying they have heard of it, while 34 percent of them have heard of BlaBlaCar, 26 percent of Taxify and 13 percent of Black Cab.

By Romanita Oprea

Even they are familiar with them, a quarter of Romanians who have these services available in their city don’t use them due to lack of trust, while a small percentage of them (10 percent) don’t do it because they cannot order through phone calls or due to high prices (11 percent).

Almost half of Romanians (47 percent) who have heard of car sharing in the cities where these types of services are available have also used it: 40 percent of them have used Uber, 10 percent Taxify, 8 percent BlaBlaCar and 3 percent Black Cab. Uber is also the most frequently used service, with a 68 percent share, while 11 percent most often use Taxify, 8 percent BlaBlaCar and 3 percent BlackCab.

The most important reasons why Romanians in urban areas use car sharing services are: the drivers’ niceness (86 percent), the safety (85 percent), the drivers’ manner of driving (81 percent) and the possibility of ordering through the app (80 percent). At the same time, for Romanians who use car sharing services, the most important aspects they care about are: the safety of the services (76 percent), the possibility to order through the app (74 percent), the cleanness of the cars (74 percent), the niceness (74 percent) and the good driving skills (73 percent).

“We can say that Romanians who use car sharing services are mature consumers who also appreciate the experience of accessing a service and don’t look exclusively at the financial cost,” said Andrei Canda, Managing Partner at iSense Solutions.

Moreover, 49 percent of them pay cash, 30 percent paid by card, while 22 percent have paid with both cash and card. Those who paid by card did it because they find it easy, the amount of money is withdrawn automatically (84 percent), they don’t need to have cash on them, (52 percent), they pay a fixed price, without giving a tip (41 percent) and because it is a secure way to pay (38 percent).   

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