Animax invests 270,000 euros in two stores, exceeding 130 units nationwide

Miruna Macsim 01/09/2023 | 12:06

Animax, the pet retailer with the most extensive network of stores in Romania, is consolidating its position in the market with two new stores, in Bucharest and Alba-Iulia, after a total investment of 270,000 euros. Thus, the company reaches 131 units nationwide. By the end of the year, the retailer is aiming for 6 more expansions in the country.


The store in Bucharest opened in Cosmopolis Plaza (Str. Europa, no. 9 bis), the first strip mall in a residential complex in the country, also includes a veterinary pharmacy, being the 29th unit in the Capital. With an area of ​​almost 370 square meters, the new Animax store is created according to a new concept, with a modern and attractive design and an ergonomic and harmonious layout, which facilitates intuitively and quickly finding the desired products, thus providing a pleasant experience at shopping. The investment in this unit amounted to 200,000 euros.

At the same time, Animax opened its first store in Alba-Iulia, in Carolina Mall (Str. Alexandru Ioan Cuza, no. 2), with an area of ​​140 square meters, after an investment of 70,000 euros.

The two stores will be inaugurated on the same day, Thursday, August 31, offering 20% ​​discounts on all products while stocks last, for 4 days, until September 3.

“With a strong network throughout the country, new concepts, and a diverse range of products, Animax’s philosophy is to be where the animal lovers are, as close as possible to its customers. Therefore, our business strategy is to constantly look for expansion opportunities, through which to cover strategic areas in Bucharest and in the country, in many cases completing the product offer with veterinary pharmacies, ensuring complete products and services for our non-speaking friends, the pets. Moreover, it is known that, at the European level, Romanians have the most pets, a trend that is growing in Romania. Thus, we also recorded a 15% increase in demand for wet food and animal accessories in the first half of the year compared to the same period last year. In this context, we want to cover the growing demand for quality products for pets both in all areas of Bucharest and in important areas of the country, also bringing a new retail concept to this market, which perfectly combines the experience of shopping with passion for pets,” says Miruna Diaconescu, Marketing Director, Pet Network International Romania.

Against the background of the increased demand for animal products and from the desire to be as close as possible to its customers, Animax plans six new expansions in the country in 2023 aiming to strengthen its position in the national market.

Also as part of the company’s development, Animax recently invested 50,000 euros in digitization, modernizing the online store and launching the FideliClub application through which discounts are granted for each purchase.

Present in most large cities in the country, Animax has the most stores in Bucharest, Brașov, Constanța, Iași, Oradea and Timișoara and a total of over 500 employees, thus being the most extensive retailer specialized in the sale of products and accessories for animals of company.

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Miruna Macsim | 28/06/2024 | 12:25
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