4 Tips To Create An E-Commerce Site That Converts

Mihai-Alexandru Cristea 12/08/2021 | 13:06

Over the last years, many stores are closing their storefronts and opening online stores. Thanks to technological advancement, stores that were once confined to local customers are now expanding and reaching out to potential customers worldwide.  

 

Another reason why e-commerce has improved over the last few years is that most individuals may find it easier to shop from the comfort of their homes rather than fighting for their favorite toys in aisle nine or waiting in long queues. 

Whether you’re a storefront planning to elevate your business to the next level or a startup trying to maintain low overhead costs, e-commerce should be an important aspect of your sales plan. Additionally, it’s important to understand that your site may require unique features, just like storefronts, so you may have the upper hand in this competitive digital landscape, improving your conversion rate. 

What Is An E-commerce Conversion Rate? 

E-commerce conversion rate is the ratio of purchases to visitors’ sessions, which is expressed in percentage. In other words, the conversion rate will tell how often you’re convincing visitors to make a purchase (goods/services). For instance, if your site has a conversion rate of 2%, that means that one in every 50 visitors is buying your products/services. 

A low conversion rate may indicate that visitors are experiencing several challenges when visiting your site. For example, your products are overpriced, you have a complicated site, etc.  

Tips To Boost Your Conversion Rate 

To ensure a higher conversion rate, here are some tips you can utilize when creating your site: 

 

  • Attractive Homepage Design 

 

Homepage design is an important aspect of a website because it can determine whether customers will browse through your site or not. In addition, customers must be able to find what they’re looking at ease. It’s important to develop a homepage that boosts customers’ experience.

Through this, you may discover the best strategy to attract potential customers is to have a quality homepage. To improve customer experience via the homepage, which may translate to a high conversion rate, it would help if you used available tools, such as a website layout planner and other related ones.

 

  • Easy Payment Options 

 

Payment menus with a poor design may frustrate potential customers and force them to buy from your competitors. When creating your site, ensure you carefully consider the user experience to make it as simple as possible.  

For instance, visitors may set up profiles to securely access your site, saving time and encouraging repeat sales. This may lead to improved and easy payment options. 

 

  • Use High-Quality Images And Product Descriptions 

 

It’s also important to include high-quality pictures that may capture the attention of potential buyers. In the e-commerce world, visitors cannot feel or hold your products. They base their buying decisions entirely on product imagery, descriptions, and reviews.  

With this said, it’s crucial to have good viewable thumbnails on the search results page. This feature will help visitors find their desired goods in one click and better understand what you’re offering. 

Another important factor to note is that compiling a list of features and benefits of the product will assist target visitors in knowing everything about a product and how it can potentially improve their lifestyle.

 

  • Increase Search Usability 

 

While creating your site, ensure it records and analyzes what customers are searching for. The ability to do so will help you develop a working navigation and search capability. It’s important you group your store to cater to these two major categories of potential customers: 

  • Visitors who are aware of what they want to purchase 
  • Visitors who only want to browse. 

For the first category, the visitors want to access the right information as fast as possible. For this reason, it’s crucial to develop a high-performing search experience–if the visitors are unable to get the right information ASAP, they might be forced to purchase from your competitor.  

The next category is potential buyers who just want to window shop on your online store and compare items. The key feature for this category is to develop easy-to-use navigation menus to easily move from one product category to the next. A well-designed search and navigation menu may effectively improve the general experience of customers, increasing your conversion rate. 

Website traffic onboarding mobile app page screen with linear concepts. Sales conversion rate analytics. SMM metrics walkthrough steps instructions. UX, UI, GUI vector template with illustrations

Final Words 

It’s important to develop a responsive design since it may mean that your site will automatically ‘respond’ to accommodate the gadget the potential customer is using. A well-responsive site will improve the user experience by reducing the need to resize, scroll, etc., your site.  

Another section you should improve is the loading speed. According to a study, a site with a slower loading speed may push away potential customers, reducing the conversion rate.

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