An Amazing Race-like competition is organized in Romania for bloggers. Through this initiative, three teams will take part in a cross-country competition for the discovery of sustainable urban development solutions. The route will be established between May 23 and 27 and will comprise eight towns in Romania.
The competition will involve bloggers from three various domains: Bobby Voicu (social media consultant), Alex Radescu (technology blogger) and Nebuloasa (Oltea Zambori, general blogger). The three will choose a teammate and together with him or her they will travel through Romania, by car or by plane for five days. Other users in the online environment may help the involved teams in finding solutions for the racing trials.
The contest is organized by Siemens Romania. The original Amazing Race is an American reality TV show which debuted on CBS in September 2001. In this television format, teams of two people race around the world in competition with other teams. The format has been franchised throughout the globe. In the US, the television show had reached its tenth season in 2010.
UPDATE: The results of the project have been made public. An audience of 400,000 online users was reached by the competition, according to ZeList. The main social media instrument that was used was Facebook, reaching an audience of 150,000 people, according to Dan Santimbreanu, head of corporate communications, Siemens Romania. The TV reportages reached an audience of around 1.5 million. The winner of the competition was BobbyVoicu, social media consultant, who won a trip to Copenhagen, the so-called “greenest” town in Europe.