The Night of the Agencies, an event promoting the Romanian creative industry, will take place this year on October 17. It is organized by The Institute, an entity of Millenium People. The event, aims to be a socializing event for advertising aficionados, allowing them to visit their favorite advertising agencies in an informal setting. The Night of the Agencies was modeled after the white nights dedicated to museums, galleries or cultural institutes.
At the event’s first edition, which took place in 2010, participating agencies where Idealist & Brandup, Green Pixel, Grey, Headvertising, Leo Burnett, MB Dragan, Rusu+Bortun Brand Growers, Saatchi & Saatchi and Wunderman.