On Saturday, March 27, the world plunged into darkness for an hour as hundreds of countries expressed their concerns about climate change by switching off their lights. Romania joined this global campaign, enlisting both public and private sector support. Local authorities across Romania turned off the exterior lights of various landmarks, with the People’s Palace, the Athenaeum, the Opera and the National Theatre in Bucharest all falling dark at 8.30pm.
Advertising agencies Ogilvy & Mather and Escobar Media and outdoor TV screen producers Vision Media Plus also backed Earth Hour while Radisson Hotel in Bucharest and Hotel Central in Ploiesti turned their lights off too. Café-Pub Le General organized a candlelit concert in aid of the cause.
The purpose of the campaign is symbolic. While the amount of energy that is saved in an hour is negligible in terms of the overall annual energy consumption of a country, Earth Hour is meant to send out a message about the urgency of responding to climate change. UN Secretary-General Ban Ki-Moon said: “The message of Earth Hour is simple; climate change is a concern for each of us. Solutions are within our grasp and are ready to be implemented by individuals, communities, businesses and governments around the globe.”