KFC Romania introduces, in a global premiere, a new touchless ordering system, for a safer and simpler experience in restaurants

Mihai Cristea 08/10/2020 | 17:15

KFC Romania launches the first prototype of a touchless ordering kiosk – which does not require touching the screen. This is a global novelty for the brand, and it will be available, for the beginning, in a testing phase, in the Drive-Thru restaurant, Sun Plaza. Thus, to welcome its customers in the restaurants in the safest conditions, KFC aims to offer them the opportunity to benefit from a 100% touchless experience, when paying by card.

 

The new prototype uses a system of cameras and depth sensors that tracks the hand’s movement over the screen and detects its precise position, as well as the area to which it points. Thus, customers can easily select their desired products without physically interacting with the kiosk. The cameras do not retain video information about customers after the order is registered.

When the testing period ends, considering the feedback received from customers who will interact with the new touchless kiosks, the company will analyse the potential for a nationwide expansion, improving existing systems in KFC restaurants around the country.

Testing the new touchless ordering system is part of the adaptation strategy to the new socio-sanitary reality, in the context of safety measures imposed at national level by the authorities, as well as additional measures adopted at business level, including: multiple disinfection and sanitation of work surfaces in the kitchen and throughout the location, equipping employees with masks and protective gloves, maintaining social distance, encouraging contactless payment, placing containers with disinfectants inside the restaurants.

KFC Romania is constantly investing in technology and, therefore, in 2018, following the partnership with Acrelec, new ordering systems were introduced, the kiosks, to facilitate the placement of orders, but also to increase customers’ interaction. There are currently 36 KFC locations where such kiosks are implemented, offering customers the opportunity to order directly and then pick up the products from the dedicated area, located next to the cash register. On average, 9 out of 10 orders are made through the kiosks.

“Digitization is already an integrated part of KFC’s local business, which is visible in all recent actions, one of them being the launch of its own online ordering platform. The new touchless kiosk prototype, initially implemented at the KFC Sun Plaza Drive Thru restaurant, is, in addition to the technological component, a new way to prioritize customer and employee safety, especially in the current context. The new project implemented together with Acrelec, with our strategic partner for 2 years, represents a premiere that appeared as a natural step of a common vision to provide the most modern and efficient solutions and services”, said Marian Gogu, General Manager, KFC Romania.

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“This unique touchless ordering system developed together with our strategic partner for Easter Europe, KFC Romania, is one of the ways in which we aim to facilitate and, at the same time, to adapt consumer interaction. Digital kiosks are part of the technology category that can have a long-term positive impact on the HoReCa industry. Our common goal is to provide customers with a safe experience, which does not involve touching the screen or any other element of the physical interface, so that they feel safe when visiting their favourite restaurants. The new system will be in a continuous analysis during the testing period and we will use our expertise to help optimize the user experience and create a control system as intuitive as possible”, said Nicolae Moldovan, Acrelec Romania representative.

Acrelec is a global company that activates in the technology field, aiming to reshape the user experience in terms of restaurants and brands in the retail industry. With a large experience in software, hardware systems and expertise in terms of support, the company develops and integrates platforms, focusing on increasing the level of interaction for the customers, optimizing and making it more efficient for the operations.

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