Klein Café has recently been inaugurated as a 100 percent non-smoking location in downtown Bucharest, on Smardan Street. The venue starts serving coffee as early as 7am, and provides customers with ‘an office away from the office’ for a day. For a fee, clients can enjoy “unlimited coffee, waffles, tea, water and Wi-Fi for the entire afternoon,” owner Jerry van Schaik explains.
The new location is not so “new”, as, in the words of van Schaik: “The Klein Café has been a part of Rembrandt Hotel ever since its opening. It was just not regarded a separate entity until a few months ago when we decided to open it to the outside public as well.”
Klein Café’s main differentiators – a non-smoking location that serves coffee and breakfast at the earliest hour – are expected to develop a “steady and loyal base of clients”, says van Schaik, and quickly recover the initial investment in “setting up a café menu, hiring personnel and stocking up on beer and wine alongside the usual coffee,” he adds.