Over 4,000 pupils sign up for Petrom and Ogilvy project

Newsroom 18/05/2009 | 16:13

Teams that enter the competition can have between 15 and 35 members aged between 6 and 14 years old, and each team should be coordinated by a teacher. Since its launch, Andrew's School has over 46,000 unique users registered and had a peak of 91,500 visits on the site in just one day. The program is part of the campaign Resources for the Future launched by Petrom in 2007 to change current mentalities regarding the problem of non-renewable resources.
“We are talking here about an extremely complex project with an innovative approach dedicated to people who care about the environment and wish to learn how every gesture counts and can bring about a change in the future,” said Loredana Caradimu, business unit director at OgilvyOne.
Otilia Haraga

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