VMLY&R, Geometry Global and DDB shortlisted at Gerety Awards 2023

Miruna Macsim 21/06/2023 | 10:08

Gerety Awards, the creative prize that brings together an all-female jury to select the best in advertising from a powerful perspective, reveals the global shortlist along with the agency and production company of the year by country titles.

 

The campaigns TeleEncyclopedia Horizon Forbidden West for PlayStation by VMLY&R, Parking Bookmarks for Carturesti by Geometry Global, and #UnExaminable for VIF Network by DDB were all shortlisted

“Gerety is presenting a remarkable assembly of experts with different professional backgrounds and skills, to recognize the very best of the best creative and impactful work. I expect a stellar first edition in Romania, it is a great joy and privilege to share this experience with such amazing industry leaders, as an opportunity to learn and grow together,” said Ioana Gorganeanu, Head of Marketing and Communications, West High Growth European Markets for Mastercard and Client Ambassador for Romania.

In-person judging sessions were held around the world, and this week you can watch the jury insight panels LIVE from Romania, UK, USA, Colombia, Spain, Sweden, UAE, India and AU/NZ.

“It was a really powerful day. Being in the same room with some of the best of the best ladies in Romania, sharing our thoughts, and seeing new angles was a really educational experience. My conclusion after yesterday is that great work is great work, no matter who judges it, and it felt like all of us from the Romanian jury think alike. And I was really proud to see some amazing work from the local agencies. Big up!’ added Agency Ambassador Simina Sidaru, Managing Director & Creative Director at Tribal DDB.

A total of 325 entries were shortlisted from 42 different countries:

  • Most shortlisted category: across different media is the Craft Cut with a total of 79 shortlisted entries and Works for Good with 66 entries.
  • Most shortlisted campaigns: Across multiple categories, House of Legends, SickKids Foundation by Cossette followed by THE GLITCH for Alzheimer Forschung Initiative by BBDO Germany and Shout for Movistar from VMLY&R Mexico
  • Most Shortlisted Agency: Cossette with 16 shortlisted entries
  • Most shortlisted Brand: McDonald’s across 10 different countries with shortlisted entries from Cossette, DDB Warszawa, DDB Wien, DENTSU INC, Leo Burnett Group Manila, NORD DDB Helsinki, OMD Germany, Scholz & Friends, TBWA\Paris and Wieden+Kennedy
  • Most shortlisted network: from 12 different countries is VMLY&R
  • Most shortlisted Holding company: Omnicom with 60 shortlisted entries followed by IPG with 53 and WPP with 52 shortlisted entries

The Grand jury will now choose the final winners which will be announced Tuesday, September 5. It will include Bronze, Silver, Gold, and Grand Prix, along with the overall Network and Agency of the year winners.

The 2023 Agency and Production Company of the year by country winners are:

  • AU/NZ Agency of the Year: The Monkeys part of Accenture Song, Sydney
  • UAE Agency of the Year: Impact BBDO
  • UK Agency of the Year: The&Partnership
  • USA Agency of the Year: Observatory
  • Spanish Agency of the Year: Sioux & Cyranos
  • Indian Production Company of the Year: Vanilla Films
  • Spanish Production Company of the Year: Mamma Team
  • UK Production Company of the Year: Riff Raff Films
  • USA Production Company of the Year: Partizan

*Agency and production company of the year by country is chosen by the local juries from the portfolio cut and requires a single film no longer than 5 minutes in length that includes up to three pieces of work from the past 12 months.

See the full shortlist at www.geretyawards.com

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