Ramona Todoca, Creative Director of Wieden+Kennedy Amsterdam, is the President of the IAB MIXX Awards jury this year

Following the announcement of the start of entries for the IAB MIXX Awards competition, the only international digital festival in Romania has news about the composition of the jury. Ramona Todoca, a significant name in the international advertising industry, will be the Jury President this year.

By Romanita Oprea

With an impressive track record of awards from some of the most prestigious advertising competitions worldwide, Ramona Todoca is currently the Creative Director at Wieden+Kennedy in Amsterdam, Netherlands. Throughout her career, she has collaborated with some of the world’s largest companies, creating global campaigns for brands such as Samsung, Google, IBM, Apple, Nike, Meta, and leaving her creative mark not only in the US and Europe but also in other parts of the world. Born and raised in Romania, Ramona spent her ‘20s in New York and now enjoys her 30s in Amsterdam.

“When I asked my mom what she thinks I do all day at the office, she wrote that I’m ‘super dreaming about what my colleagues are working on.’ The SMS error seemed closer to the truth than the answer she intended to type. Indeed, sometimes I dream about what others are working on. Other times, I supervise. But beyond ‘supervision,’ I’ve always enjoyed the ‘mixing’ part in advertising much more. I always find the most interesting projects and campaigns at the intersection of digital, traditional, and data. A perfect Mixx.
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Speaking of a perfect Mixx of disciplines and experience, the IAB Mixx jury is exemplary this year. As the jury president, I can’t wait to reward the best campaigns that demonstrate excellence in insight, concept, and execution. And especially the perfect Mixx among them,” says Ramona Todoca, President of the IAB MIXX Awards Jury 2023.

Ramona will lead a mix of digital experts with experience in creativity, media, research, analytics, and publishing from Romania and other countries, who will have the challenging task of evaluating the projects submitted in this year’s competition.

Workshop on the theme “AI + VR + The Metaverse: Will you fight or flight?”

Upon returning to Romania to judge the IAB MIXX Awards, Ramona Todoca will conduct a co-creation workshop on the theme “AI + VR + The Metaverse: Will you fight or flight?” in an informal setting on the day of the gala. With a deep and pragmatic approach, this workshop aims to go beyond controversy and sensationalism, inviting participants to build a shared vision of how technology aids creativity in communication.

“The workshop will explore the potential and ‘danger’ that new technologies bring to our everyday lives in advertising. Beyond controversy and hype, we will together construct a vision of the immediate future in which we can develop personally and professionally with the help of these technologies, not against them,” mentioned Ramona Todoca.

The workshop will take place for 2.5 hours at BT Stup on December 7th, starting at 2:00 PM, and will be open to a limited number of 25 participants.

The event is aimed at digital marketing professionals from creative, media, and digital agencies, as well as brand managers who believe in the power of creativity and the potential of technology to catalyze and amplify brand narratives.

Tickets can be purchased on the Bilet.ro website.

Professionals in the field of digital communication have until November 6th to submit their creative works directly on the official website. The best of these will have the chance to represent Romania on the European stage at IAB MIXX Europe.

The event is organized in partnership with Stup, an initiative of Banca Transilvania.

The IAB MIXX Awards Romania 2023 festival would not be possible without the support of its partners:

Main Sponsor: YOXO;
Sponsors: Teads, RTB House, Carrefour, Sense8;
Logistical Partners: BT STUP, Therefour – Brand Strategists, DEV51, Absolut Vodka, Bilet.ro., Heineken;
Media Partners: VOYO, G4media, IQads, Wall-Street, Paginademedia.ro.

The organizing team of IAB MIXX Awards 2023: