“First of all, they don’t know how to listen. Then, when they are doing sales they use only their technical knowledge. Many of them don’t even try to create a relationship with their customers, they don’t think long term and prefer to sell no matter what instead of focusing on creating relations. Salespeople nowadays must change quickly and need to adapt to new trends of the marketing opportunities that the technology offers them. The biggest problem is that it is very difficult for them to change the attitude. It’s not enough to have good abilities, if the attitude is not right,” considers Alex Dinu, speaker Cluj Sales Conference.
Alex Dinu is the manager of The Markers, an agency specialized in implementing sales strategies and marketing campaigns for Romanian companies. Alex is also involved in developing Traininguri Specializate Romania, a brand dedicated to the professional development of salespeople and managers. From this point of view, Alex considers that: “Unfortunately, salespeople don’t invest a lot in themselves, because some of them think they know it all about their business and sales. The companies are yet the ones to do it. For example, a salesman should use at least 30 minutes a day (from the time used on Facebook) to find information from different sources. The internet is an endless resource of information…”
At Cluj Sales Conference, Alex Dinu will talk about “The most frequent mistakes salespeople do” and his practical advice will be based on a vast experience in the area. Alex has 11 years of experience in sales, 7 years in management, 6 years in training, consulting and implementation of sales and marketing strategies.
To date he was involved in the sales strategies’ development for more than 100 companies and in the training of over 1500 salespeople. In his training sessions he has been able to see in action over 500 sales representatives and business developers, being able to evaluate the differences between the top salesmen and the ones with less results.
In what may concern the way the salesman’s profile has changed after the financial crisis, Alex asserts: “Straight after the crisis, salesmen have understood that they need to behave appropriately, that they need to get out of the offices and stop behaving as simple agents that take orders. Now, one can identify the added value in a salesman. At the same time, salespeople have become consultants for their clients which is a good thing.”
Alex Dinu also considers that the fast pace in which things change and the constant adjustment of the Romanian client’s profile makes the ones who want to perform in sales to invest in themselves so they can handle the new occurring situations.
“My wish is for people who will attend Cluj Sales Conference to apply the ideas that they will learn from the more experienced speakers.”
Also speakers at Cluj Sales Conference are various sales managers from top companies in Romania such as: Toyota, Orange, Danone, Avon, Cristim, Ymens and many others. The special guest of the event is Tony Morris, one of the most appreciated sales specialists from UK, also known as“thesales doctor”.Tony has over 18 years experience in sales, both business to business and business to consumer. He has trained and coached over 3,000 sales professionals, sales managers and directors.
Cluj Sales Conference will take place on the 14-15th of May 2015 at Hotel Golden Tulip Ana Dome. You can find out more information about the conference from www.clujsales.ro.
The conference is organized by Libero Events.