Blood donation campaign attracts over 50,000 donors in a year

The campaign was initiated by Vodafone Romania and REACT Association in collaboration with the Ministry of Health, the National Institution of Hematology and the National Union of Students in Romania.
During the campaign, 22,500 liters of blood were donated to help save over 70,000 human lives. The positive effects of the media campaign could be noticed as early as the first month since the launch. In December 2008, blood reserves in the Bucharest Transfusion Center were up by 40 percent compared to December 2007, with 3,181 people donating blood compared to 2,265 a year earlier.
The first session of blood collection during the 2009-2010 edition of A Chance for Life has already taken place in 15 cities around the country: Arad, Bacau, Bucharest, Brasov, Cluj-Napoca, Constanta, Craiova, Iasi, Petrosani, Ploiesti, Resita, Sibiu, Targu Mures, Targu Jiu and Timisoara.
During this year's campaign, there will be four national donation sessions in 15 university centers and five donation sessions in the Vodafone headquarters.
Otilia Haraga