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Already on its fifth run, AdFel is set to take place between July 26 and August 1, at the La Motoare terrace in Bucharest. The festival has already become a well-established brand in advertising-oriented events.
During the seven days of the event, brand communication will be taken to the next level, that of entertainment. The schedule includes Grand Spoof, a contest of parodies of advertising spots, ADfel Galleries, an exhibit featuring the most unconventional executions by both local and international agencies, Cultural Day, dedicated to social and cultural campaigns which have demonstrated that unconventional advertising should not be bound by limited budgets and ADfel workshops, as well as a set of intensive training sessions directed at those who want to pursue a career in advertising.
To date, ADfel has covered 70 brands involved in unconventional activities with over 20,000 participants every year. More information about the festival and the possibility of entering various competitions available at: www.adfel.ro.
Corina Dumitrescu