Silvia Sticlea (Nestlé Romania): Gaining an edge in business thorugh agility and adaptability

Silvia Sticlea, Country Manager at Nestlé Romania, joined Nestlé 22 years ago and has had a remarkable professional journey within the company. As an inspirational leader, Sticlea aims to generate continued growth for the local business, maintaining the strong pace of recent years.

By Anda Sebesi

Since its entry on the Romanian market, Nestlé has focused on creating a consistent and sustainable business that would also bring significant benefits to other market stakeholders. The company also wanted to create an ecosystem of partners that would grow together with its business over the years.

“Our strategy is designed for the medium and long term; we already have plans for the next 5-10 years and we want to double our footprint in Romania. The development will be linked to new launches, continuously improved recipes, a healthy business and modus operandi, all done in accordance with market demands and with a lot of respect for the environment,” says Silvia Sticlea.

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In a complex general context, Nestlé Romania ended 2022 with an organic growth of 11.2 percent, demonstrating that the company has an excellent team and that its brands and products are loved by consumers. “But Nestlé Romania’s results are not only measured through performance indicators, but also in terms of social responsibility actions. Last year, we donated 105 tonnes of food products worth a total of RON 3.9 million, to the Banca pentru Alimente, Parada, Hospice, and Rolda foundations, and we also planted 20,000 trees in the Honey Forest,” Sticlea points out.

She adds that the experience of the last two years has proven that everything can change at any given time. “That is why we continue to rely on two important pillars in our business—agility and adaptability—in order to be prepared for any situation, to regroup and deliver the products that Romanians like so much in a timely manner.” The company intends to maintain the steady growth of its business, to become the number one choice for consumers as a result of the trust they have in the Nestlé brand, to continue to develop and strengthen its team around the Nestlé values and principles, and to provide refresher courses internally, in order for its teams to be even stronger and more united.

“In 2022, we faced similar challenges to what the industry encountered around the globe. One important objective for us was finding the best solutions to maintain continuity in supply and deliver the goods and products our consumers enjoy. The key is to always respond adequately to the latest changes in consumer behaviour,” Sticlea argues.

Asked about her leadership style, Sticlea says she thinks about herself as a leader who inspires and motivates team members, thus increasing their chances of achieving exceptional results, in a positive atmosphere. “My role is to help my colleagues succeed in reaching their goals and having a rewarding work experience. I like to get involved in supporting our teams in finding new and creative ways to solve the problems they face, giving them the freedom to think ‘outside the box,’ use their imagination, and learn from mistakes as a necessary condition for learning and progress,” the Nestlé Romania representative concludes.