For Michele Nusco, the CEO of Nusco Imobiliara, leading a business in real estate, which is usually one of the first industries to absorb the shocks of macroeconomic crises, raises daily challenges that he has been successfully taking on for 25 years now.
By Anda Sebesi
2022 was a year of trials and lessons, with events that impacted the economical climate in many different ways. “The real estate market is known to be the first to be hit by the shock, whether we’re talking about the geopolitical situation generated by the war in the region, the effects of the pandemic or other local factors. As a result, we had to very quickly analyse and learn how to position ourselves to best serve our clients,” says Michele Nusco.
From a business perspective, Nusco City is the company’s landmark project, which since last year has been hosting a new community and offering a super premium lifestyle for 622 families in its first stage. “Nusco City is a mixed-use project, and last year we started works for the development of a new residential phase on the Pipera platform, with over 840 units and new office and commercial components, covering over 80,000 built sqm,” the CEO says. And it looks like this year will be similarly prolific for the company.
“2023 will be another landmark year for Nusco Imobiliara, with the launch of a new project—Nusco Homes—a residential compound with green villas located in the north of Bucharest that is designed for a community that wants another kind of lifestyle, away from the urban pace, with privacy, intimacy, nature, and silence,” Nusco tells BR. This level of success and resilience would not have been possible without Nusco’s strong relationships with clients, which are based on co-learning and trust. “One thing that motivates me is the positive feedback we’re getting from our clients and from the entire community that gets to live and work in our developments.” The CEO also thinks that leadership plays a crucial role when it comes to the success of a company, regardless of industry. “I would say that the support I provide to the team on a daily basis has been the main driver of performance for our business, throughout the 25 years we’ve been in Romania.”
At the same time, he thinks that trust inside teams is really the most important thing in order for any business to grow and develop. “The foundation of Nusco Imobiliara is built on hard work, discipline, and a lot of passion, with the end goal of developing the best new communities in beautiful Bucharest, a city that has become my home,” Nusco says, adding: “When I see a project coming to life and looking even better than the rendering we had at the start, I take a moment to acknowledge the hard work carried out by the Nusco Imobiliara and Pinum Doors & Windows teams. This makes me even more confident about the next project and shows me that leadership just means properly adapting to your team, to the market, and to the company’s product portfolio,” the CEO concludes.