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3rd edition, October 11, 2012, Willbrook Platinum, Eucalyptus Hall
On the wave of smartphones’ commoditization Romanians can already pay with their mobile phone for their parking space and their subway ride. Advertising industry is also driven by the digital change with innovative campaigns that involve experimental techniques such as augmented reality. Convergent fixed and mobile communication offers are starting to appear as players on the telecom market try to gain competitive edge.