From old and polluting industries to fast growing unsustainable urban communities, from old auto parks to lack of waste management, from deforestation and wildlife aggressions to fossil-based energy, Romania and SEE countries still are far behind developed European countries in environment and sustainability policies and projects. We see small initiatives, projects going forward, but we also see infringements on coal energy production, waste management or river pollution management. Now it is a good time to move forward to a better future. We can fully benefit now from the western successful models, funding opportunities from European institutions and, very important, we do have smart and willing to do people.

Water is the largest natural resource but only 3% of it is freshwater, of which just 1/3 is accessible for use in agriculture and urbanization. Water is at the core of sustainable development and is critical for socio-economic development, healthy ecosystems and for human survival itself. Agriculture is by far the thirstiest consumer of water globally, accounting for 70% of water withdrawals worldwide. Presently, over 80% of wastewater is discharged without treatment. Based on populations grow and countries development, global water demand (in terms of withdrawals) is projected to increase by 55% by 2050.

Urban developments are responsible for 75% of global CO2 emissions, rising temperatures, water pollution and waste. Transport is accounting for around a fifth of all global CO2 emission and the way in which the people and industries will keep moving is also very important in efforts to tackle climate change.

Increasing costs of energy along with other raw materials puts a lot of pressure on the sector. The announced major investments in renewable energy projects are facing difficulties, but small, private, or local projects are “forced” to move forward.

Awareness to climate changes effects has increased drastically as result of Covid-19 pandemic. Consumers are demanding more sustainable long-lasting products, without sacrificing on price or quality. Products need to fit sustainability standards to match with consumers expectations. Companies are increasingly looking to organic resources that are renewable, sustainably managed, recovered and reused as much as part of their solution to addressing their environmental impacts.