Cinema City’s IMAX movie theater premieres this month

In addition to the Samsung IMAX, the movieplex comprises another 17 movie screens and three VIP screening rooms. The IMAX screen is 26 meters high and 37 meters wide, equivalent to almost half a soccer pitch. The capacity of the theater is 398, while in total the Cotroceni megaplex has nearly 4,300 seats. In Romania, Cinema City has opened three new cinemas since October 2008, and aims to open between 20 and 25 more by the end of 2012. The next project that it will complete will be Cinema City Sun Plaza in Bucharest, a multiplex containing 15 screening rooms. “The market is far from saturated. At the moment even Bucharest, which has the biggest appetite for film in the country, is at the ratio of approximately 1-1.2 cinema visits per capita per year, compared to other European countries where the annual average is from 2-3.5,” Corina Gonteanu, marketing manager at Cinema City Romania, told Business Review. In September 2009, Cinema City International had a chain of 66 multiplexes and a total of 609 movie theaters in six countries: Poland, the Czech Republic, Hungary, Romania, Bulgaria and Israel. Poland represents the biggest market for Cinema City, providing the firm with 45 percent of its total revenues in the first half of 2009. By contrast, Romania only contributes 2 percent, up from 1 percent in the same period last year, according to company data. In Romania the firm's revenues in H1 amounted to EUR 2.6 million.
Otilia Haraga