MRM launches new division, MRM Conectoo

MRM Worldwide Romania and Conect Soft have launched a new division within MRM, MRM Conectoo, which will offer e-mail marketing service Conectoo Enterprise. The division is already operational with Coca-Cola the first client. Bogdana Butnar, head of strategy & managing director of MRM Worldwide Romania, told BR she hopes that 5 percent of the agency’s revenues will come from email marketing activities this year and 10 percent in 2011.

Following the integration of the e-mail marketing division, MRM WorldWide Romania now offers digital communication services, web services, interactive communication, direct and e-mail marketing. According to Butnar, MRM closed 2009 with a turnover of around EUR 600,000 and she hopes that in 2010 it will reach EUR 800,000.

MRM Worldwide Romania is part of McCann Worldgroup Romania. Clients include Cadbury, Caroli Foods, Coca-Cola, Dedeman, L’Oreal, MasterCard, Microsoft, Nescafe and Vodafone. Conect Soft was founded in 2005 by entrepreneur Bogdan Iordache. It launched Conectoo in 2007.

Otilia Haraga

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