Tarom targets 30 percent hike in sales

National carrier Tarom has set its income increase plan for this year and 2011. According to company information, the airline is aiming to lift online ticket sales by 20 percent, from the 11 percent rise registered last year. Tarom also has plans to develop its business-to-business services which might lead to a 10 percent hike in the number of clients. And the airline aims to boost total sales by 30 percent by investing in a new brand image.Tarom reported a EUR 191.4 million turnover and a 20 percent market share in 2009, a year in which market specialists said airlines had registered the largest losses in history.

“Last year we succeeded in cutting the cost of raw materials and other materials by some 42 percent at operational level and 17 percent in total. Also, we reduced the company’s debts by 19 percent,” said Ruxandra Brutaru, Tarom GM. Airline officials added that T1 incomes rose compared with T1 2009, based on a traffic increase of 31 percent despite the instable economic climate, oil price increase, exchange rate volatility and bad meteorological conditions.

Dana Ciuraru

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