GED brings Cellulem Block franchise to Romania

Private equity firm GED will open its first Cellulem Block beauty salon in Bucharest. Cellulem Block is a Spanish salon network. It plans to open both its own outlets and franchises in Romania.

“With the master Cellulem Block franchise we are bringing to Romania a solid business opportunity. With a minimum investment of EUR 20,000 per year, a potential investor might be able to recover its initial investment within a year, a year and a half. The franchise offer is flexible and structured in three different modules,” said Robert Luke, managing director of GED.

Depending on the salon size and the treatments offered the initial investment varies between EUR 20,000 and EUR 70,000.

Cellulem Block was established in 1993 in Malaga and now has over 180 centers in Spain, Portugal, Italy, France, Morocco, Andorra and Romania.

GED is a European private equity firm active on the small buyout and growth capital segments. Its second fund in Romania, GED Eastern Fund II, has invested in eight companies: Rosegur, RED Projects, Fonomat, Fama, Happy Tour, Diamedix, Total Euro Business and Infopress. n

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