A new campaign for the Romanian tourism brand will be airing on TV over the next 15 months. The campaign entitled “Here I Feel I Am Born Again” was launched on June 20 and has a budget of EUR 4 million and is financed from European funds, according to Paginademedia.ro.
The value of the promotion campaign is EUR 3,810,000, no VAT. The campaign has a TV budget of EUR 3,510,000 and a print budget of EUR 300,000.
The project is financed from EU funds from the Operational Regional Programme 2007-2013, Priority Axis 5, Sustainable Development and Promotion of Tourism.
The campaign is managed by McCann Erickson.
The creation part was handled by TBWA Bucharest, TBWA Paris and TBWA/Hunt Lascaris Johannesburg.
Between June 2014 and August 2015, the campaign will run on seven TV channels and in seven print media publications: ProTV, Antena1, Antena3, KanalD, RomaniaTV, TVR1 and B1TV, Jurnalul National, Gazeta Sporturilor, Ziarul Financiar, TVMania, NationalGeografic, Ce se intampla doctore and FHM.
Otilia Haraga