Local cosmetics producer Farmec Cluj-Napoca announced a RON 72 million (approximately EUR 17 million) turnover for the first three quarters of 2010, making it a 9 percent growth against the same period of 2009, according to company representatives.
“We have consolidated our position on various segments in spite of the fact that the effects of the economic crisis on the cosmetics market and the consumers’ behavior were more visible this year”, said Mircea Turdean, the company’s GM. He added that the good results were generated by innovations and various novelties launched by the company. “At the same time we have intensified our communication efforts this year, and this has reflected in the sales”, the GM explained.
For the Janury –Ausgust period, Farmec Cluj-Napoca was market leader on the face care products market with a 25.78 quantitative market share, according to data from the Nielsen marketing and media information company cited by Farmec.
Simona Bazavan